Investors & partners
A UAE technology company building a portfolio of scalable ventures.
An overview of who we are, what we have built, what we are building now, and why it can scale.
01 · Company overview
GizMentor FZCO
GizMentor is a Dubai-based technology and e-commerce company working where AI, UX and commerce intelligence meet. We identify real consumer problems and build the platforms and products that solve them.
- Display name
- GizMentor FZCO
- Legal entity
- GIZMENTOR - FZCO
- Jurisdiction
- Dubai, United Arab Emirates
- Location
- Dubai Digital Park, Dubai Silicon Oasis
- Operating areas
- E-commerce · Digital products · Consumer technology · Telecom equipment trading
- Portfolio
- Easelect (AI platform) · MagFusion (consumer product)
02 · Vision
Make product discovery intelligent, personal and grounded in evidence. Our mission: use AI, commerce data and human-centred UX to match people with products that meet their needs.
03 · Market problem
Buying decisions are harder than they should be.
Consumers face abundant choice but fragmented information: specifications, expert reviews, video content and owner feedback are spread across many sources. The result is time-consuming research and low-confidence decisions.
Retailers, meanwhile, compete for shoppers who arrive uncertain. A trusted layer that resolves that uncertainty creates value on both sides of the transaction.
04 · Company evolution
From product research to a flagship AI venture.
Each stage built the capability the next one needed.
Stage 1
Product discovery and research
Understanding which products suit which needs, and why.
Stage 2
Owned and white-label products
Developing and bringing products such as MagFusion to market.
Stage 3
Easelect, the flagship venture
An AI shopping research platform built on that experience.
Ambition
Broader AI capabilities
Applying AI and intelligent decision systems across commerce and enterprise.
05 · Easelect opportunity
Our flagship venture.
Easelect is an AI shopping research and product discovery platform. It turns a natural-language need into requirements, researches and compares products across expert and real-world sources, and recommends with evidence, prices and availability.
- Web platform live
- Mobile app launching soon
- Positionat the decision point of the commerce journey.
- Modelone intelligence layer for web, mobile and partner channels.
- Business modelaffiliate commissions on purchases through participating merchants.
- First marketthe United States, with the UAE, Europe and Arab markets to follow.
06 · Product & technology
In-house across the full product lifecycle.
Product & UX
Research-led product strategy and experience design for consumer journeys.
AI & platforms
Agentic AI research workflows and modern web and mobile platforms.
Physical products
Sourcing, product refinement, regulatory registration and commercialisation.
07 · Existing execution
We have already taken a product to market.
MagFusion Air
An ultra-thin magnetic power bank, developed and commercialised by GizMentor and registered with the UAE TDRA, demonstrating our ability to bring a physical consumer technology product into a regulated market.
- Available on enquiry
08 · Company foundation
A licensed, registered UAE company.
Incorporation & licence
GIZMENTOR - FZCO is licensed by the Dubai Integrated Economic Zones Authority. Licensed activities include:
- E-commerce
- Goods wholesaling
- Wireless telecommunications equipment trading
Trademark
The GizMentor name and logo are registered trademarks in the United Arab Emirates.
Product registration
MagFusion Air is registered with the UAE Telecommunications and Digital Government Regulatory Authority (TDRA).
Licences and registrations relate to permitted business activities and product type approval. They do not constitute an endorsement of GizMentor by any authority, nor any approval of an investment.
09 · Future direction
Where we are going next.
Future ambitions, not current service availability.
Launch Easelect mobile
Extend the live web platform to a native mobile app.
Deeper personalisation
Recommendations that learn preferences, with greater price awareness.
In-app commerce journeys
More of the purchase journey completed inside Easelect.
AI visualisation
3D and product video experiences that show products in context.
New markets and languages
The UAE, Europe and Arab markets, with multilingual support.
A broader technology group
AI, automation and intelligent decision systems across commerce and enterprise. Internal tools may become services for other organisations.
Let’s talk about what we are building.
For investment, strategic partnership or commercial collaboration, get in touch with the GizMentor team.
This page is provided for general information only. It does not constitute an offer to sell, or a solicitation of an offer to buy, any securities, and should not be relied on for any investment decision. See also our Terms of Use.