The company behind smarter everyday decisions.

GizMentor brings AI, user experience and commerce intelligence together to help people make better product choices, and builds the ventures that take it to market.

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Ventures in market

Shared capabilities in strategy, design, AI and commerce feed one operating model. Every venture it produces goes to market to the same standard.

Capabilities

  • Product strategy
  • Experience design
  • Applied AI
  • Technology
  • Commerce & trading licence

GizMentor

  1. 01Build
  2. 02Launch
  3. 03Scale

Ventures

  • EaselectLiveAI shopping research platform
  • MagFusion AirOn enquiryUltra-thin magnetic power bank
  • Next venture, built with partners
How GizMentor works. Shared capabilities feed one operating model, which produces each venture.
Everyday gadgets arranged in a precise grid, with one pair of headphones marked by a small red dot
Gizmo + MentorGizMentor

The right product for the right person.

GizMentor applies that idea to commerce: customer understanding, product information and technology, combined to support more informed decisions.

The name comes from a habit of researching before buying, and from the idea that every gadget deserves a good mentor.

About GizMentor

Steps in the Easelect intelligence engine, from intent to recommendation

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Stages in the shopping journey, from the need to the retailer

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Category-aware product areas in development

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  1. Relevance

    Start with the customer’s needs, preferences and intended use.

The principles behind every Easelect recommendation.

One model, from first insight to scale.

The capabilities needed to take a product from idea to market usually sit across separate companies. We combine them.

  1. Build

    We create technology-driven platforms and products that address clearly identifiable consumer problems.

  2. Launch

    We take concepts from research and UX through technology and product development, and into the market.

  3. Scale

    We build commercially viable products designed to scale across markets, partnerships and digital ecosystems.

Building the next generation of intelligent commerce.

We work with investors, strategic and technology partners, and merchants and affiliate networks.