Web platform
Available now at easelect.ai. Research any product from the browser.
Web platform liveEaselect · A GizMentor venture
Easelect. AI. Built for shopping.
An AI shopping research and product discovery platform designed around customer intent. Shoppers describe what they need, explore a focused shortlist, see why each product fits and compare retailer offers.
- Web platform live
- Mobile app launching soon
The customer’s challenge
More choice needs better judgment.
- Too many products to evaluate
- Research scattered across multiple websites
- Generic recommendations that overlook individual needs
- Decision fatigue and uncertainty
- Prices and retailer offers that are hard to compare
Understanding before recommending
Conventional shopping means search, filter, browse, research, compare and decide, repeated across website after website. Easelect understands the need first, then recommends, with the evidence and the trade-offs in view.
The Easelect journey
From the need to the retailer, in six steps.
Describe the need
Explain what you are shopping for and what matters to you.
Clarify preferences
Follow-up questions narrow the search around intended use, budget and preferences.
Explore relevant products
Review a focused shortlist and the reasons behind each recommendation.
Understand the differences
Compare features, suitability, strengths and trade-offs.
Compare retailer offers
Review prices, delivery information and retailer options.
Continue to the retailer
Complete the purchase directly with the retailer you choose.
Saved preferences and favourites let shoppers return to their research over time.
Intelligence engine
How Easelect connects intent with evidence.
A high-level view of the architecture that links what the customer needs with product evidence and merchant data.
- 01
User intent
Captures what the customer needs.
- 02
Intent engine
Interprets goals, preferences and use cases.
- 03
Planning and rules
Sets the category, filters and research requirements.
- 04
Product retrieval
Connects merchant feeds and commerce APIs.
- 05
Research and evidence
Reviews product data, expert assessments and consumer feedback.
- 06
Evaluation and scoring
Assesses suitability across multiple signals.
- 07
Commerce intelligence
Considers price, location and availability.
- 08
Personalised recommendations
Returns a concise, relevant shortlist.
Platform
Built for web and mobile.
Mobile app
A native app bringing Easelect research into the moment of purchase, wherever it happens.
Mobile app launching soonCategories and markets
Different products need different decisions.
Category-aware logic and agents are in development.
Electronics
Performance, specifications, compatibility, reliability and value.
Fashion
Size, fit, style, material, personal preferences and availability.
Accessories
Compatibility, intended use and the products they need to work with.
- Initial priority market
- United States
- Availability, shipping eligibility and local pricing decide whether an offer is relevant to the shopper.
- Future expansion
- UAE · Europe · Arab markets · other international markets
- Multilingual support is planned.
Partnership value
Connecting product catalogues with customer intent.
- For customers
- Research that reflects their needs, preferences and budget, with relevant choices and a clearer path to a decision.
- For merchants
- A product-discovery channel that connects products with customers whose needs they meet.
- For affiliate networks
- An AI-native commerce layer designed to work with merchant and affiliate product sources.
Business model
GizMentor and Easelect may earn affiliate commissions on purchases that start in Easelect through participating merchants. Product suitability stays central to every recommendation.
Try Easelect, or build with us.
Shoppers can start on the web today. Merchants, affiliate networks and technology partners: let’s talk.